My primary target market is Generation Y. Being of this generation, I feel I can provide a higher level of service through a deep level of connection. Below are a few articles that I find interesting about our growing Generation and its relationship to real estate today.
Gen X, Gen Y, and the End of the Traditional Real Estate Business Model
"It is becoming more and more apparent that a fresh, younger, breed of real estate agent is in great demand in an aging industry struggling to keep pace with a market populated with an emerging younger homebuyer. The dilemma? The real estate industry continues to get older while the industry’s consumer base begins to skew younger."